23andMe Therapeutics

GROUP LEAD - DESIGN @ 23ANDME

23andMe has a unique position in the world of therapeutics. Having become a widely known leader in the at-home genetic testing market, the company has also realized its long-term vision of becoming a full-fledged biotech utilizing the world’s largest recontactable platform of genetic and phenotypic data.

23andMe Therapeutics needed a unique identity to stand up next to the biotech greats while remaining part of the 23andMe parent brand. With vastly different audiences, Therapeutics needed to feel more sophisticated and mature while still nodding back to the friendly and human side of its parent brand. We pulled through parts and pieces of the 23andMe brand while introducing some newer elements to Therapeutics.