Google Workspace

DESIGN DIRECTOR - R/GA

When Google Workspace rebranded from G Suite, they needed a web presence to help users understand the new platform and its improved benefits. In competition with Microsoft and a few key players, they needed to reinforce the product vision and inspire users with an exciting vision for the future of work.

For the website, the primary goal was to expand beyond the core audience (small businesses) and capture corporate/enterprise audiences. We sought to do this by introducing more industry-specific content, creating solution-oriented pages specifically for each audience type and drive conversion by surfacing the CTA throughout key moments of the journey.

From a brand perspective, we also worked to change how users thought of Workspace, transforming it from a “bunch of apps” to an integrated solution. By introducing audience segmentation, we move away from “one size fits all” to tailored user journeys that surfaces the content most relevant to your goals. We need to show the world that Google Workspace is for everyone.