Mercedes-Benz GLB Campaign

Senior DESIGNER - Huge inc.

In their plan to launch a new compact SUV, Mercedes-Benz looked to our team to come up with a vision on how we can present this new luxury vehicle to a younger female generation, perhaps those who are looking to purchase their first higher-end vehicle. Our solution was to empower this audience with messages along the lines of “You’ve earned this”. We chose confident imagery and paired it with MB’s sleek car photography.

Our audience knows wha they want and deserve, and this attitude flows through every aspect of the campaign. I focused my efforts on the website and configuration tools, which uses language such as “Make it mine” and rethinks the car customization process.

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