Verizon Business

DESIGN DIRECTOR - R/GA

Verizon was looking for a fresh take on how to develop a visual language for their website specifically for Business customers. Our challenge was to design a system that both followed strict brand standards but also interpret them in a way that could set the Business part of the site away from the Consumer. Starting with exploration on color usage, photography style, and graphic elements, the work evolved into module design using our applied styles.

We took a fresh look at the content of the Business pages, specifically Products and Solutions and along with some testing and customer feedback (“I would rather find products in one tool than go through a bunch of size and industry wizards") designed a set of clean, focused pages, removing some of the extra steps and clutter in order to connect potential business customers with the best solutions for them.